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3 REASONS WHY STAGING A VACANT HOME IS CRITICAL



When you see before-and-after photos of spaces not staged versus staged, it’s easy to quickly become a believer in home staging! Vacant spaces, in particular, absolutely need to be staged for these 3 HUGE reasons…


1. An empty room EASILY SHOWS its flaws.

I don’t know about you, but I’m not a fan of strutting around in my bikini these days … are you? Why? Because with very little on, you can see every flaw on my body. Empty rooms are no different! No room is perfect and empty ones especially are like walking around naked.

2. An empty room almost ALWAYS looks smaller than it really is.

People have no imaginations and let’s face it, how could buyers intuitively even know if furniture will fit into a space. Empty rooms almost always appear smaller than they really are because without furniture … it has no frame of reference.

3. Empty rooms are cold and lifeless (i.e. not exactly an emotion you want buyers to feel!)

Imagine the cost of putting up a lifeless, cold, sterile photo online of your empty home! In the 2018 staging statistics of over 4,200 professionally staged homes, the average increase in value to the home due to professional staging was more than 8 percent.


Vacant homes typically take twice as long to sell and go for even less than unstaged, occupied homes. So, imagine the true cost of not staging a vacant home!

Every room gives a stager the opportunity to add “emotional connections” to the space, so that buyers fall in love, aspire to live there and can actually imagine their family in that home. Staging is merchandising and marketing in its purest form. Home stagers learn who the buyer demographic is and what they envision for a home will draw on those emotions with a carefully styled room.


If you need your home staged, just call us, we'd be happy to help!





Source: excerpts from Realtor Magazine Staging Tips by Audra Slinkey

Laura Flynn, Real Estate Broker

Coldwell Banker

Downers Grove, IL

5114 Main Street

Real estate agents affiliated with Coldwell Banker are independent contractor sales associates and are not employees of the company.

© 2018 Coldwell Banker Residential Brokerage.All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.

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